News & Events

25
November
2025
World’s First Motorcycle Helmet with Fully Integrated Augmented Reality System Unveiled

World’s First Motorcycle Helmet with Fully Integrated Augmented Reality System Unveiled

A unique motorcycle helmet with a projection display has made its global debut. This innovation allows riders to see key information directly on the visor, promising to boost both safety and convenience for motorcyclists.

By Fernando Molina  Courtesy Russpain

The motorcycle industry has witnessed a significant technological breakthrough: the world’s first helmet with augmented reality integrated directly into its design has hit the market. The new model, named GT-Air 3 Smart, has already generated widespread interest among both professional bikers and enthusiasts. 

Innovative display: all information right before your eyes
The key feature of this model is a built-in projection display that shows trip data directly on the visor. Riders receive information about speed, route, incoming calls, and radar alerts without taking their eyes off the road. The display projects images at a distance of three meters from the eyes, enabling rapid information processing and quick reactions to road conditions.

According to the developers, this system reduces bikers’ reaction time by more than a third. This is especially critical in heavy traffic, where every second can be decisive.

Nano-OLED technology: crisp visuals in any lighting
One common issue with such devices has been poor display visibility in bright sunlight. In the GT-Air 3 Smart, this flaw has been eliminated: it uses a nano-OLED Full HD screen that remains readable even in direct sunlight. This ensures you maintain control at any time of day and in any weather conditions.

The rider only needs to glance up slightly to see all the necessary information, without being distracted by the dashboard or smartphone. This approach minimizes the risk of mistakes and increases road safety.

Universal intercom and voice control
The GT-Air 3 Smart is equipped with a modern communication system that supports both online and offline mesh modes. The built-in microphone with active noise cancellation ensures clear sound even at high speeds. The helmet is compatible with voice assistants like Siri and Google, enabling hands-free control.

Battery life exceeds 10 hours, and all components—battery, speakers, microphone, and wiring—are fully integrated into the shell. This eliminates the need for additional devices or cables, making usage as convenient as possible.

Additional features for comfort and safety
The model features a retractable QSV-2 sun visor that protects your eyes from bright light. The Defogger anti-fog system and wide ventilation openings ensure optimal airflow and prevent the visor from fogging. All these solutions are designed to enhance comfort and safety during your ride.

The GT-Air 3 Smart combines cutting-edge technology and thoughtful design, making it an attractive choice for those who value innovation and prioritize safety.

In case you didn’t know: facts about the Shoei brand and the Eyelights company
Japanese company Shoei is one of the world’s leading manufacturers of premium motorcycle helmets. Founded in 1959, the brand is renowned for its attention to detail, innovative solutions, and high safety standards. Shoei helmets are the choice of professional racers and enthusiasts worldwide. The company actively incorporates new technologies to meet the demands of the modern market.

French startup Eyelights specializes in developing augmented reality systems for vehicles. In recent years, Eyelights has established itself as a pioneer in integrating projection displays into motorcycle gear. The collaboration between Shoei and Eyelights has resulted in a product that combines the top engineering innovations from both companies. Their partnership serves as a successful example of merging traditional quality with cutting-edge digital technology.

Today, Shoei continues to expand its product range, focusing on safety, ergonomics, and innovation. Eyelights, in turn, is actively advancing augmented reality to make motorcycle rides more informative and safer. The launch of the GT-Air 3 Smart is expected to set a new benchmark for the entire industry and push other manufacturers to adopt similar solutions.

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